Optimising for natural search traffic

It's amazing how things can change within the space of a little over a decade or so. Marketing for small to medium sized businesses used to mean a newspaper advert or getting your details in Yellow Pages, all of which could be hit and miss and you generally were placed with all the local competitors.

The Internet has changed the way people find services or products. Plus it's an ever evolving landscape too. However, the one constant so far, has been search engines. People like to type out what they want and view websites offering that very thing.

These means that getting onto the first page of results, as high as possible is paramount for all businesses. We offer natural search optimisation services for you website to help you gain more visitors and hopefully more business from your online presence. 

OUR FULL SERVICES

• Domain registration (if applicable).
• Website design or redesign.
• Hosting and email management,
• Website management.
• Search optimisation.
• Pay per click management.
• Social media management.
• Blog(s) set up and management.
  
• Online video production.
• Ad buying and management.
• Database implementation (if required).
• Review management and promotion.
• Email campaigns.
• App design (Android and iPhone).
• Complete statistical analytical analysis.

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0203 287 9654

Multi-platform bid management

There are more than a few different platforms that offer a cost per click method of advertising. Generally, people tend to think only of Google AdWords, however Microsoft still offer PPC advertising which are also displayed though other networks such as Yahoo and private websites.

It doesn't stop there either. If a website is an internationally know site, like YouTube, the chances are you can purchase ads directly, or we can organise campaigns for you on a cost per click basis, so that only real time visitors arer paid for, combined with a small management fee.

You could practically dominate in your industry across all the major platforms including Google, YouTube, Facebook, Bing, Yahoo and other popular sites such as LinkedIn by locality to your geographical location, throughout the UK or even on a worldwide basis. Traffic will be reliant on budgets.

TOP TIP: In this modern age, using the correct semantics, colloquialisms and turns of phrase can have a massive baring on your website ranking in a search engine, especially with Google. When looking for an SEO company to help you raise your web site profile in search rankings, make sure (if you are targeting the UK) they speak and write in English English, not US English. Contact us today for a quote on English English search engine optimisation.

So why should you consider search engine optimisation as a form of promotion or marketing on the Internet? The simple fact of the matter is people trust Google, the users that prefer Bing or Yahoo trust their results too. If and when your website is found for keywords in any of the three giants, they automatically have trust and are far more likely to initiate contact, make an enquiry or buy immediately compared to if they have followed a link from an unknown website or portal. Its a recommendation by association.

The problem you have, when considering employing an SEO company, is which one to choose. Do you go with the companies that constantly bombard you with telephone calls and emails? Do you simply search in Google, Yahoo or Bing and choose the top 3? There is no set way of finding the company that would work best for you, not only results, but management of you SEO. We can offer a few words of advice. If certain companies are bombarding you with emails and/or telephone calls, do not do business with them. There is a fine line between an optimisation company that has a window for a new client, and a marketing agency that is basically an outbound call centre.

We also recommend not opting for any so called SEO specialists that try to blind you with the science of it all. It's not like it's rocket science. The fundamental aspect is good website design combined with high quality original written content. There is no 'secret sauce'. Good web page designed combined with an effective link building strategy can see you gaining visitors to your site from relative keywords within a matter of days. Click here if you would like to read a little on what link building is. Feel free to hit the contact button for a no obligation, informal chat about what we can offer you as part of an ongoing optimisation service.

Website SEO design is two fold. Obviously, the design needs to tell the search engines what your site is about, and has to coded for easy of navigation with good page titles, meta-descriptions and paragraph titles, or headers. Images also need to be named correctly. However, the site has to be put together in a way where it is easy for any potential customers to make a call to action, be by a contact form or by being ale to purchase your products or services. We can offer a quick quote by telephone or a detailed proposal by email should you require, so you can see exactly what we offer, what we can do, and we hope to achieve for you on the budget you want to spend without any high pressure sales pitches you are going to experience from (SEO) search engine optimisation promotion companies.

Call and speak to one of our polite members of staff on 0203 287 9654 or click to use our 'Call Back' web form.