Natural rank optimisation
Many people believe that SEO is dead. That it doesn't work anymore. Traditional style website optimisation, to an extent, is. However, it is still possible to optimise for Google & Bing search.
Pay per click management
Adwords and BingAds. The only CPC or PPC advertising portals you need. That covers probably 99.9% of searches in the UK. We can manage your bids to stay within your budgets and maximise hits.
With Google in mind
Easily the #1 search engine most of the world. Some say you cannot optimise for Google anymore. Untrue. It just has to be smarter. It has to be more visitor orientated. It has to have a natural feel.
With Yahoo in mind
The base theory for SEO on Yahoo isn't that different from Google. However, when it comes to links into your site, Yahoo is not as strict. We recommend having a different site for each search engine.
With Bing in mind
Bing, the new name for MSN which is the search engine for Microsoft, also supplies Yahoo with their results too. So if you rank high on Bing, you have also boxed Yahoo off too and will get traffic.
Optimising for natural search traffic
It's amazing how things can change within the space of a little over a decade or so. Marketing for small to medium sized businesses used to mean a newspaper advert or getting your details in Yellow Pages, all of which could be hit and miss and you generally were placed with all the local competitors.
The Internet has changed the way people find services or products. Plus it's an ever evolving landscape too. However, the one constant so far, has been search engines. People like to type out what they want and view websites offering that very thing.
These means that getting onto the first page of results, as high as possible is paramount for all businesses. We offer natural search optimisation services for you website to help you gain more visitors and hopefully more business from your online presence.
- Blog(s) set up and management.
0203 287 9654
Multi-platform bid management
There are more than a few different platforms that offer a cost per click method of advertising. Generally, people tend to think only of Google AdWords, however Microsoft still offer PPC advertising which are also displayed though other networks such as Yahoo and private websites.
It doesn't stop there either. If a website is an internationally know site, like YouTube, the chances are you can purchase ads directly, or we can organise campaigns for you on a cost per click basis, so that only real time visitors arer paid for, combined with a small management fee.
You could practically dominate in your industry across all the major platforms including Google, YouTube, Facebook, Bing, Yahoo and other popular sites such as LinkedIn by locality to your geographical location, throughout the UK or even on a worldwide basis. Traffic will be reliant on budgets.
TOP TIP: In this modern age, using the correct semantics, colloquialisms and turns of phrase can have a massive baring on your website ranking in a search engine, especially with Google. When looking for an SEO company to help you raise your web site profile in search rankings, make sure (if you are targeting the UK) they speak and write in English English, not US English. Contact us today for a quote on English English search engine optimisation.
So why should you consider search engine optimisation as a form of promotion or marketing on the Internet? The simple fact of the matter is people trust Google, the users that prefer Bing or Yahoo trust their results too. If and when your website is found for keywords in any of the three giants, they automatically have trust and are far more likely to initiate contact, make an enquiry or buy immediately compared to if they have followed a link from an unknown website or portal. Its a recommendation by association.
The problem you have, when considering employing an SEO company, is which one to choose. Do you go with the companies that constantly bombard you with telephone calls and emails? Do you simply search in Google, Yahoo or Bing and choose the top 3? There is no set way of finding the company that would work best for you, not only results, but management of you SEO. We can offer a few words of advice. If certain companies are bombarding you with emails and/or telephone calls, do not do business with them. There is a fine line between an optimisation company that has a window for a new client, and a marketing agency that is basically an outbound call centre.
We also recommend not opting for any so called SEO specialists that try to blind you with the science of it all. It's not like it's rocket science. The fundamental aspect is good website design combined with high quality original written content. There is no 'secret sauce'. Good web page designed combined with an effective link building strategy can see you gaining visitors to your site from relative keywords within a matter of days. Click here if you would like to read a little on what link building is. Feel free to hit the contact button for a no obligation, informal chat about what we can offer you as part of an ongoing optimisation service.
Website SEO design is two fold. Obviously, the design needs to tell the
search engines what your site is about, and has to coded for easy of
navigation with good page titles, meta-descriptions and paragraph
titles, or headers. Images also need to be named correctly. However, the
site has to be put together in a way where it is easy for any potential
customers to make a call to action, be by a contact form or by being
ale to purchase your products or services. We can offer a quick quote by
telephone or a detailed proposal by email should you require, so you
can see exactly what we offer, what we can do, and we hope to achieve
for you on the budget you want to spend without any high pressure sales
pitches you are going to experience from (SEO) search engine
optimisation promotion companies.