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The promotion of business through the Internet is the single most fastest growing medium on record. It surpasses commercial T.V. And radio advertising as the fiscal price of marketing online is relatively cost effective. Unlike television commercials, the small to medium enterprise can be placed on a level online footing as huge corporate multi-national companies. There are many agencies offering online advertising, choosing not only the correct internet marketing business, but also the correct strategy is of paramount importance to your success or failure in the UK, European or worldwide market.
There are many facets to online advertising and ascertaining your short and long term goals and spending power need to take precedence. If you are small to medium business, we understand that your marketing budget is probably not bottomless. Here we can give you an overview of how the different media in online advertising could work for you. Contact AdMain for more info.
Pay per click is self explanatory. You simply pay a fee every time you
receive a site visitor through the ppc medium. The two leading pay per click
channels, not only in the UK, but throughout Europe and the world are
'Google AdWords' and 'Yahoo Search Marketing'. This method of traffic
generation is relatively quick to get set, you could be receiving
keyword driven visitors within twenty four hours. Google AdWords and
Yahoo Search Marketing pay per click are a fantastic way of getting
people looking for your products or services through to your site,
however, be prepared to keep reinvesting advertising budget back into
your campaigns. Contact AdMain for more info.
Creative, full colour animated advertising on the Internet usually comes in the form of internet banners,
internet buttons and skyscraper placement. This is an ideal medium for
new product launches and corporate branding. Throughout the rest of the
World, this is an unbelievably cheap way to get your corporate branding
ad out there. You buy your creative placement in something called cpm,
or cost per thousand. In America you pay as little as twenty five cents (
that's twelve pence to you and ), however in the United Kingdom, on a
cpm basis, you are lucky to find placement for less that four pound per
thousand. Failing that you will be offered fixed placement banners
starting at five hundred pounds per year. Contact AdMain for more info.
Using natural search engine results from the likes of Google, Yahoo and
MSN to gain website visitors can be a time consuming affair, with
results taking different periods of time depending on the business
sector you are in, the volume and quality of inbound links
you already have to your site and the age of your website. Search
engine optimisation is fundamentally redesigning your web page or site
to make it friendlier to search engine robots. There are many search engine optimisation
consultants available, choosing the right search optimization company
is much tougher. Optimising is not a one hit thing, you need to employ
somebody who will monitor and maintain, ideally for a minimum period of
six months for the best effect. However, once good listings have been
achieved for business or buyers phrases, you will reap the benefits.
When search engine optimization is performed correctly, you should also
have longevity of placement with no, or very minimal costs involved.
Contact AdMain for more info.