Fundamental SEO tips
For those that are looking at giving themselves a good base footing for their website in the popular search engines, here are a few tips to get you on the right road to getting a hint of success from any DIY SEO.
Prettify your website
It's just not about designing your site for the searchengine spiders either. The search engines like Google and Bing are trying to look at it from a human perspective. You need to use nice images and tag them correctly.
Use correct code
Whilst it isn't a neccessity to ranking well, modern code can used to your advantage. Things like authorship tags, nofollow attributes and robot text files can be utilkised to make your website more attractive to robots.
Write original content
Content is king. In the short term, having the same articles spun out over and over again may give you short term gains, nothing is better than a well written, with correct grammar and correctly spelled body of written text.
Keep track of links
Since the penguin updates starting in 2011, the manipulation of links to rank higher has become more important than ever. You have to keep track of the links that point into your website to lower the chance of a ranking penalty.
Optimise for user experience
- Blog(s) set up and management.
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Make it pretty and functional
Choosing a company that offers this service is an art form in itself. Here are a few tips and pointers on making an informed decision.
Stay away from outbound call centres who call you out of the blue. These companies more than likely have a sales floor with a minimum of five, and probably in the region of twenty or more so called telesales agents whose job it is to 'hammer' the telephones from nine in the morning until five in the evening. Think about it, how many people in your industry are they calling? They are phoning everybody in your business sector. Imagine, if only one percent of your industry takes them up on the offer, that's probably around one to two hundred companies all being optimised to the same template and strategy. Correct me if I'm wrong, but only one of these companies can be number one.
Stay away from companies who claim to have a special relationship with the search engines, whether it is 'Google', 'Yahoo', 'MSN' or any other popular search engine. To my knowledge, none of these engines have ever, or do I think, will ever form a special relationship with an optimisation company.
Stay away from companies guaranteeing placement. Search engine algorithms are altering that much and that often nowadays, that it is physically impossible for the most experienced independent search engine expert to predict what is going to be the top site in any industry tomorrow, let alone guarantee your site will be there.
Stay away from companies that will not fully disclose to you exactly the
techniques and services they are employing in your strategy. Chances
are, once you've chosen your developers and they won't tell what they
are doing, they are using a 'black hat' or 'illegal' method of getting
you a good listing. These methods including gateway or mirror pages, URL
cloaking or masking or link farming.
Any of these methods will get your site black listed by search engines.
Finally, search engine optimisation is an ongoing thing. No-one can
design you a couple of pages and expect them to rank highly for the
lifetime of your web site. Search algorithms are constantly changing, so
in order to keep up, so does your site. This doesn't mean, keep
altering the pages you have on your web site, it would be better to keep
all your original pages, as they are but keep
adding fresh content and new pages.
AdMain can offer you a part or full optimisation service to suit your
needs. Whether you just want your home page, products or service page or
your full site optimising, we can offer you a first class service. Just
take the work as is, or opt in to our monthly update package (highly
recommended), the choice is yours. Prices do start as little as 99.00
U.K. Pounds for a one page SEO
revamp, but do vary depending on the size and style of your site. Feel
free to contact us under no obligation for a free consultation.